Sociological products for curious worlds.
Waajji builds network experiments that turn social science into things you can trade, play, and learn from.
Studio
Products as social instruments
We design network tools that make people behave like themselves. Not their best selves — their real selves. Sociology has always had a measurement problem: ask people who they are, and they will perform an answer. So we stopped asking. We built the situations — the trading table, the racetrack, the lesson — and let the behavior arrive on its own. The product is the question. The players are the answer. The data is what they actually did.
What we make
Waajji works where research stops being a paper and becomes something people can touch, play, trade, and use. Our projects move between games, learning tools, and network products, drawing from social research, economics, design, and technology. We are interested in what happens after an idea meets real behavior: how people learn when a lesson becomes a decision, how value changes when people trade, and how rules shape competition. Each project takes a different form, but the method stays consistent — build the situation, put it into the world, and pay attention to what people actually do.
How we work
Theory you can hold
A hypothesis you can trade and play is a hypothesis that can fail in public — and that is the only kind worth keeping. We turn questions into products, and products into evidence.
Strangeness on purpose
A familiar shape with a strange rule — a card game that is an exchange, a duck race that is a market — is the fastest way to make people behave like themselves. Familiarity lowers their guard; strangeness raises the stakes.
Current status
- live product
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- live product
- open beta
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- open beta
- building in the open
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- building in the open
- team — Wik20
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- team — Wik20
Work
Featured work
Projects from across the studio — some live, some still being built in the open.
From the work
“This is not a card game. This is an exchange.”
DeckX — an exchange disguised as a card gameRead the work →
“Not a luck game — a strategy duck-racing arena.”
Duck Derby — strategy duck-racingRead the work →
“Money, taught through practice.”
Investment Lesson — money through practiceRead the work →
Ecosystem
Partners with outcomes
Platforms where the experiments run.
Waajii Games
The games portal for live tables
DeckX is open for testing at waajiigames.com; Duck Derby is still queued.
Investment Lesson
Public money-education course
Finance and mathematics taught together — free core stages, AI learning reviews, browser-run experiments.
News
The newest notes from the studio.
2026.09.07Beta
DeckX open for testing
The table is open — sit down if you want to try it. Blind auctions, flea markets, and extraction, now with real players. Duck Derby still queued.
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Teams
Team Wik20
Network projects under Waajji — learning tools and games as live social experiments.
Start a conversation
Collaborations, press, and curious inquiries — write us. The inbox is open.
hello@waajji.com