About Waajji
A studio that tests social science with playful products.
Waajji is a studio of social behaviorists, economists, game designers, and philosophers. We build playful things that test social science — because people are most honest when they are playing, and a finding is most useful when it is playable.
The studio
Waajji began in 2025 with four chairs and one argument. A sociologist said people could be understood. An economist said they could be priced. A game designer said they could be designed for. A philosopher asked what any of it meant. The argument never ended — it just moved into a workshop, and the workshop started making things.
That is the studio's method: take a question about people and operationalize it — turn a theory that cannot be asked into a situation that can be played. Each product is a small field experiment, and everyone who plays it is a collaborator — because in the social sciences, the observer is always part of the observation.
Products as social instruments
We design objects, brands, and network tools that make people behave like themselves — curious, tangible, and a little strange on purpose.
The homepage introduces two working principles; all four are collected here.
Read on the homepage →Two lines, one studio
Unfiltered (physical, with Team Tartulus) and Team Wik20 (network). Same studio, same question — different materials.
- Unfiltered — Offline / physical — with Team Tartulus
- Team Wik20 — Online / network
Questions, answered plainly
Quick answers before the deeper reading.
What exactly does Waajji make?+
Physical brands and network projects. Unfiltered builds sound, objects, and on-chain artifacts — synthesizers, clothing, lifestyle goods, music releases. Team Wik20 builds learning tools and games — Investment Lesson, DeckX, and Duck Derby. Everything is designed as a small social experiment you can use.
What does 'sociological products' mean?+
Products designed to test how people behave — how they gather, trade, play, bluff, and make meaning. We believe a good hypothesis about people should be something you can wear, hear, or play. The product is the experiment; the users are the data; the fun is the point.
Who is behind Waajji?+
A team of social behaviorists, economists, game developers, and philosophers, founded in 2025. The studio runs two lines: Unfiltered (with Team Tartulus) for the physical side, and Team Wik20 for the network side.
Is Waajji a company or a collective?+
A registered company — 哇嘰網路科技有限公司 — that works like a studio. We use the name Waajji everywhere publicly.
Are the projects free to use?+
The ones that are live are open: Investment Lesson's core stages are free. Unfiltered products are physical goods with real prices. DeckX and Duck Derby are in development and will announce their own models when they launch.
How can I collaborate or get in touch?+
Write to hello@waajji.com. For Unfiltered specifically, find @UFLT_ASIA on X or unfiltered_asia on SoundCloud. Collaborations, press, and curious inquiries are all welcome.
The theory shelf
Why the experiments look this way
What is live → homepage. Why it works this way → here.
A short history
2025
Waajji is founded
Four disciplines, one argument, and a workshop that started making things. The two lines take shape: Unfiltered for the physical, Wik20 for the network.
Open →2025
Investment Lesson opens
The first Wik20 project goes live: a public money-education course that teaches finance and mathematics together — free at its core, with AI learning reviews and browser-run experiments.
Open →2025
Unfiltered takes shape
The brand manual is written: a platform for sound, objects, and on-chain artifacts across Macau, Tokyo, Taipei, and Brisbane. The SC synthesizer series, seasonal clothing, and the first on-chain works follow.
Open →2026
The games come
DeckX and Duck Derby enter development — the exchange-card game and the strategy duck-racing arena — while Mindseeker's Shokunin's Training ships as a public demo on itch.io.
Open →Start a conversation
Collaborations, press, and curious inquiries. If you read the field notes and want to be part of the next experiment, write to us.